Distance degree programs for Adults & Professionals.
Digital Marketing Online - Bachelor's, Master's, Doctor Ph.D. Degree.
Faculty of Business & Media via distance learning
Digital Marketing via distance learning
This program of digital marketing explores the tools and methodologies used for promoting products and services through the internet. It considers a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Digital marketing is also known as internet marketing, web marketing, or online marketing. It includes tools such as social media marketing, search engine optimization (SEO), and search engine marketing (SEM).
Academic Supervisor : Maria Smetanina
More information about this academic supervisor at Bircham University Human Network. More info...
Digital Marketing Online via distance learning
Specialist, Bachelor's, Master's, Doctor - Digital Marketing.
This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. For example: Advertising & Media - Advertising Creativity - CSR Corporate Social Responsibility - Digital Media - Influencer Marketing - Institutional Relations - Marketing & Communication - Mass Communication Management - Public Relations - Sales & Product Management - Social Community Management - Social Media Management - Special Events Management - Trade Marketing .
Specialist - Expert Diploma - Digital Marketing Online
Tuition Fee: 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online: 15 ... 21 Academic credits required for this distance learning degree program. More info...
Composition: Digital Marketing via distance learning = 45 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from the specialization module. This selection must be approved by the Distance Learning University Education Board.
Bachelor's Degree - Digital Marketing Online
Tuition Fee: Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
Bachelor's Degree Online: 130 Academic credits required for this distance learning degree program. More info...
Composition: Digital Marketing via distance learning = 45 Academic credits + 40 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Digital Media.
Master's Degree - Digital Marketing Online
Tuition Fee: Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
Master's Degree Online: 36 ... 54 Academic credits required for this distance learning degree program. More info...
Composition: Digital Marketing via distance learning = 45 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Digital Media. + 13 Academic credits (Research methodology and final project or thesis. More info...).
Doctor Ph.D. Degree - Digital Marketing Online
Tuition Fee: Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online: 45 ... 72 Academic credits required for this distance learning degree program. More info...
Composition: Digital Marketing via distance learning = 45 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Digital Media. + 18 Academic credits (Research methodology and final project or thesis. More info...).
Payment plans are available upon request up to 36 monthly installments. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Digital Marketing Online
Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
You may study any subject as an independent online continuing education course. More info...
Media & Communications
This course of media and communications blends mass communication with media platforms and technological breakthroughs to determine the best mode of message delivery. It explores the integration of media communication outlets and the best ways to store and deliver information or data.
Academic Supervisor: Pedro Jose Riba Rueda
Product & Price Management
This course overviews company’s product portfolio management, including the task of product positioning, product development, product price, market development, brand diversification, and alternative strategies associated with the introduction, growth, maturity, and decline stages of the product life cycle. It shows the skills needed to become a successful product manager capable of dealing with all aspects of product and price management.
Academic Supervisor: Isabel del Rio Villar
Promotional Strategies
This course studies the foundations and the processes of developing advertising and promotional strategies, and the important factors used to design successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Academic Supervisor: Isabel del Rio Villar
Database & Direct Marketing
This course examines the theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers. It explains the logical and physical organization of computer database information systems and their application to direct marketing.
Academic Supervisor: Maria Smetanina
Measuring Customer Satisfaction
This course reviews the tools and techniques used for measuring customer satisfaction. It covers how to plan, implement, and get results from a customer service strategy. It reviews methods of collecting data, such as surveys and focus groups, as well as the tools for analyzing and displaying data.
Academic Supervisor: Maria Smetanina
Marketing Planning
This course integrates marketing concepts and challenges within a problem-solving framework. It examines marketing key issues, strategies, plans, and implementation in a competitive environment. It shows how to develop marketing plans and how to use technology and models in the marketing planning process. It illustrates major marketing challenges such as negative word-of-mouth, new product failure, product liability, and deceptive advertising.
Academic Supervisor: Maria Smetanina
Social Community Management
This course of social community management focuses on developing, maintaining and nurturing great customer relationships through social media. Social community management is all about engagement, about customer service, responding to complaints and engaging with the brand’s online community. The social community manager’s main role is to increase goodwill towards the brand, build its reputation and establish trust & authority within the online community.
Academic Supervisor: Maria Smetanina
Search Engine Marketing
This course of search engine marketing (SEM) explores internet marketing tools for the promotion of websites by increasing their visibility in search engine results pages. It considers paid advertising options such as pay per click (PPC), search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages, and other options to promote web content on internet search engines.
Academic Supervisor: Kao Kveng Hong
Content Marketing
This course of content marketing explores a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues, so they become thankful and loyal to the brand.
Academic Supervisor: Fernando Fernández Sánchez
E-Commerce Solutions
This course reviews online business and economy environment and strategies. It provides solutions for the online purchasing and selling of different products and services. It explains how to do business electronically and considers the electronic commerce hardware and software requirements as well as the legal issues regarding Internet usage.
Academic Supervisor: Thiyagu Nagaraj
Digital Marketing
This course deals with the theory and practice of marketing on the Internet and focuses on the role of Internet in the marketing strategy. It helps to identify the web marketing goals; to understand web site promotion, referral programs, and search engine placement; to analyze e-commerce, online sales, and customer service methods; to plan a web store; and to think about future trends in e-commerce.
Academic Supervisor: Maria Smetanina
Social Media Management
This course of social media management focuses on the process of managing the company or brand online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing the content posted. In addition, social media management includes engaging and interacting with social media users. A social media manager is responsible for being the brand on social media, and for its online growth and success.
Academic Supervisor: Fernando Fernández Sánchez
Influencer Marketing
This course of influencer marketing discusses social media influence focusing on social persuasion and prescription. Influence is less about arguing for a point of view or product than about loose interactions between parties in a community (often with the aim of encouraging purchasing or behavior). Although influence is often equated with advocacy, it may also be negative.
Academic Supervisor: Maria Smetanina
Growth Hacking
This course of growth hacking takes every aspect of the sales funnel to find the best strategies to grow. It looks for (or creates) new ways to acquire new customers and retain them at low-cost expenses. While finding ways to reach new audiences sounds like marketing, growth hackers take the extra steps to exceed expectations.
Academic Supervisor: Kao Kveng Hong
Global Marketing
This course analyzes global market opportunities and challenges when developing effective global marketing strategies. Globalization has become a powerful force in business and international trade, so a global marketing strategy has become a major driver for companies with international aspirations. It explores global branding and marketing strategies.
Academic Supervisor: Maria Smetanina
A distance learning university makes studying & working easy and compatible. More info...
Digital Marketing Online via distance learning
Recommended Professional References.
Joining the proper association is the best way to become an updated professional.
Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...
ABRADI - Associação Brasileira dos Agentes Digitais
ADETEM - Association Nationale des Professionnels du Marketing
ADMARP - Association of Digital Marketing Professionals
AFM - Association Française du Marketing
AMA - American Marketing Association
AMCP - Association of Marketing and Communication Professionals
AME - Asociación de Marketing de España
AMM - Association Marocaine du Marketing
AMPRO - Associação de Marketing Promocional
ANMP - Association of Network Marketing Professionals
APCM - Association des Professionnels de la Communication et du Marketing
CMA - Content Marketing Association
DMA - Data & Marketing Association
DMA - Digital Marketing Association
DMC - Digital Marketing Community
EMA - eMarketing Association
EUDMA - European Digital Marketing Association
FECEMD - Federación Española de Comercio Electrónico y Marketing Directo
FEDMA - Federation of European Data and Marketing
FEDMA - Federation of European Direct and Interactive Marketing
IMA - Internet Marketing Association
MAA - Marketing Agencies Association
MMA - Mobile Marketing Association
MS - Marketing Society
SMPS - Society for Marketing Professional Services
UFMD - Union Française du Marketing Direct & Digital
More info...
Study via Distance Learning from anywhere in the world and at any time in the year. More info...
Admission requirements - Digital Marketing
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format. More info...
Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission. More info...
Click to Download... Application for Admission
BIU OFFICES - Distance Learning University - Contact ...
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METHOD OF INSTRUCTION: Distance Learning Higher Education
This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...
Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...
Duration - Digital Marketing Online via distance learning
For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies. More info...
All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.
Recognition - Digital Marketing Online via distance learning
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Faculty of Business & Media via distance learning
Digital Marketing Online
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
