Distance degree programs for Adults & Professionals.
Public Relations Online - Bachelor's, Master's, Doctor Ph.D. Degree.
Faculty of Business & Media via distance learning
Public Relations via distance learning
This program outlines the various types, practices, and principles of public relations. It explains methods to confront problems and exploit opportunities, address different audiences (employees, communities, investors, consumers, and media), discuss campaign issues and debates, and manage crisis. It also offers an effective and highly accessible combination of theory and case studies and provides guidelines, checklists, and "how-to" advice. It utilizes real-life examples from actions' implementation and public relations' strategies to illustrate the real-world application of public relations.
Academic Supervisor : Fernando Fernández Sánchez
More information about this academic supervisor at Bircham University Human Network. More info...
Public Relations Online via distance learning
Specialist, Bachelor's, Master's, Doctor - Public Relations.
This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. For example: Advertising & Media - Advertising Creativity - CSR Corporate Social Responsibility - Digital Marketing - Influencer Marketing - Institutional Relations - Marketing & Communication - Mass Communication Management - Sales & Product Management - Social Community Management - Social Media Management - Special Events Management .
Specialist - Expert Diploma - Public Relations Online
Tuition Fee: 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online: 15 ... 21 Academic credits required for this distance learning degree program. More info...
Composition: Public Relations via distance learning = 39 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from the specialization module.
Bachelor's Degree - Public Relations Online
Tuition Fee: Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
Bachelor's Degree Online: 130 Academic credits required for this distance learning degree program. More info...
Composition: Public Relations via distance learning = 39 Academic credits + 40 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Public Affairs.
Master's Degree - Public Relations Online
Tuition Fee: Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
Master's Degree Online: 36 ... 54 Academic credits required for this distance learning degree program. More info...
Composition: Public Relations via distance learning = 39 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Public Affairs. + 13 Academic credits (Research methodology and final project or thesis. More info...).
Doctor Ph.D. Degree - Public Relations Online
Tuition Fee: Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online: 45 ... 72 Academic credits required for this distance learning degree program. More info...
Composition: Public Relations via distance learning = 39 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Public Affairs. + 18 Academic credits (Research methodology and final project or thesis. More info...).
Payment plans are available upon request up to 36 monthly installments. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Public Relations Online
Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
You may study any subject as an independent online continuing education course. More info...
The Communication Process
This course introduces the processes that govern message delivery and reception. It covers intrapersonal and interpersonal communication, non-verbal communication, language and verbal interaction, group communication, and conflict management. It considers the impact of context, situation, perception, culture, medium, and message on communication.
Academic Supervisor: Pedro Jose Riba Rueda
Media Influence
This course describes and evaluates various strategies that attempt to explain individuals' and groups' reaction to media. It explores the theories of media influence and public attitude change. It explains what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.
Academic Supervisor: Pedro Jose Riba Rueda
Interpersonal Communication
This course deals with the spontaneous human interaction in face-to-face situations. It gives special attention to perception, language, and attitudes in small groups; leadership and participation in groups, committees, conferences, and public discussions; and logical and psychological aspects of group processes. It analyzes how to improve communication climates and manage interpersonal conflicts.
Academic Supervisor: Fernando Fernández Sánchez
Organizational Communication
This course examines communication processes in organizations. It analyzes oral and written communication, intercultural communication, interviewing techniques, negotiating skills, conflict management, and technologically mediated communication. Other issues covered include organizational culture, diversity, power, leadership, ethics, and international communication.
Academic Supervisor: Fernando Fernández Sánchez
Public Speaking
This course teaches public speaking abilities and speech strategies. It provides an understanding of rhetorical theory and its application in a variety of speech situations. It addresses speech preparation and delivery, audience analysis, listening skills, critiquing, and speaker anxiety.
Academic Supervisor: Fernando Fernández Sánchez
Business Protocol & Etiquette
This course explains how to handle any situation with control and diplomacy; from introductions and greetings to office behavior. Handling every situation with confidence and control is the best competitive edge. It shows how to conduct successful meetings by establishing protocols that apply to virtually any situation. Well-run meetings provide valuable opportunities to share experiences, information, and knowledge.
Academic Supervisor: Fernando Fernández Sánchez
Public Relations
This course explores the theory and practice of public relations within the realm of marketing and integrated communication strategies. It carefully examines communicative processes while stressing on the role of effective communication in solving, implementing, and evaluating communication problems with the aid of public relations.
Academic Supervisor: Fernando Fernández Sánchez
Advertising & Public Relations
This course examines the theory and practice of advertising and public relations and their functions within the marketing strategy. It provides a detailed examination of the communicative process, and describes the tools used in effective communication to solve, implement, and evaluate communication problems with the aid of advertising and public relations. It explains the role of advertising and public relations in integrated marketing communications, in consumer behavior, and in media and creative planning.
Academic Supervisor: Isabel del Rio Villar
Fake News
This course of fake news examines the untrue information presented as news. Fake news are those stories that are fabricated, with no (sometimes partial or decontextualized) verifiable facts, sources or quotes. Fake news nurture a larger ecosystem of disinformation. They may have the aim of damaging the reputation of a person or entity, create propaganda to mislead the reader, or may be designed as “clickbait” written for economic incentives. The prevalence of fake news has proliferated via social media, because they are so easily and quickly shared online.
Academic Supervisor: Pedro Jose Riba Rueda
Merchandising
This course of merchandising explores the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising techniques and tools to influence customer intent and reach their sales goals. Merchandising is everything you do to promote and sell products once the potential customer is in the store, physical or online.
Academic Supervisor: Fernando Fernández Sánchez
Public Relations Campaigns
This course shows how to use the techniques of public relations to create comprehensive campaigns for actual clients based on the analysis of current and historical case studies. It investigates the trends of the most effective public relations practice, with an emphasis on key issues facing the profession. It describes public relations tools and activities utilized to gain public interest and support.
Academic Supervisor: Fernando Fernández Sánchez
CSR Corporate Social Responsibility
This course of Corporate Social Responsibility, CSR, reviews the ethical responsibility of enterprises, and the impact of their activity and products on society. CSR has proven to become an efficient public and institutional relations tool. It demonstrates that corporation are not only engaged in making money through the sales of their products and services, but do also care to impact positively their communities. CSR deals with charitable projects, community development, public affairs, sustainability and business ethics.
Academic Supervisor: Fernando Fernández Sánchez
Social Media Management
This course of social media management focuses on the process of managing the company or brand online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing the content posted. In addition, social media management includes engaging and interacting with social media users. A social media manager is responsible for being the brand on social media, and for its online growth and success.
Academic Supervisor: Fernando Fernández Sánchez
Special Events Management
From a royal wedding to the Summer Olympics, from a state fair to a sales conference; every special event requires attention to the same key areas: planning, scheduling, organization, marketing, and legal issues. This course focuses on the key issues necessary to produce outstanding events that meet and exceed both client and guest expectations.
Academic Supervisor: Fernando Fernández Sánchez
A distance learning university makes studying & working easy and compatible. More info...
Public Relations Online via distance learning
Recommended Professional References.
Joining the proper association is the best way to become an updated professional.
Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...
ABRAPCORP - Associação Brasileira de Pesquisadores de Comunicação Organizacional e de Relações Públicas
ABRP - Associação Brasileira de Relações Públicas
ADECEC - Asociación de Empresas Consultoras en Relaciones Públicas y Comunicación
AIRP - Asociación de Investigadores en Relaciones Públicas
AMEC - International Association for the Measurement and Evaluation of Communication
ANEIMO - Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública
CIPR - Chartered Institute of Public Relations
GAPRCM - Global Alliance for Public Relations & Communication Management
HPRA - Hispanic Public Relations Association
IASB - International Association of Speakers Bureaus
IPRA - International Public Relations Association
NBPRS - National Black Public Relations Society
OAWPR - Organization of American Women in Public Relations
PRCA - Public Relations & Communications Association
PRSA - Public Relations Society of America
WOMMA - Word of Mouth Marketing Association
More info...
Study via Distance Learning from anywhere in the world and at any time in the year. More info...
Admission requirements - Public Relations
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format. More info...
Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission. More info...
Click to Download... Application for Admission
BIU OFFICES - Distance Learning University - Contact ...
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METHOD OF INSTRUCTION: Distance Learning Higher Education
This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...
Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...
Duration - Public Relations Online via distance learning
For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies. More info...
All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.
Recognition - Public Relations Online via distance learning
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Faculty of Business & Media via distance learning
Public Relations Online
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
