Distance degree programs for Adults & Professionals.

Marketing & Communication Online - Bachelor's, Master's, Doctor Ph.D. Degree.

Faculty of Business & Media via distance learning

Marketing & Communication via distance learning

This program emphasizes recent and innovative marketing strategies and concepts, which help us keep in touch with customers. It focuses on the key issues facing companies today, including methods to surpass competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and benefit from the internet market. It updates on the latest negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen customer appreciation; and currently ardent topics such as cohort, direct, and internet marketing, etc...

Academic Supervisor : Maria Smetanina
More information about this academic supervisor at Bircham University Human Network. More info...

Marketing & Communication Online via distance learning

Specialist, Bachelor's, Master's, Doctor - Marketing & Communication.

This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. For example: Advertising & Media - Advertising Creativity - CSR Corporate Social Responsibility - Institutional Relations - Mass Communication Management - Public Relations - Sales & Product Management - Social Community Management - Special Events Management - Special Events Management - Special Events Management - Special Events Management .

Specialist - Expert Diploma - Marketing & Communication Online
Tuition Fee: 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online: 15 ... 21 Academic credits required for this distance learning degree program. More info...
Composition: Marketing & Communication via distance learning = 54 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from the specialization module.

Bachelor's Degree - Marketing & Communication Online
Tuition Fee: Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
Bachelor's Degree Online: 130 Academic credits required for this distance learning degree program. More info...
Composition: Marketing & Communication via distance learning = 54 Academic credits + 40 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising & Media.

Master's Degree - Marketing & Communication Online
Tuition Fee: Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
Master's Degree Online: 36 ... 54 Academic credits required for this distance learning degree program. More info...
Composition: Marketing & Communication via distance learning = 54 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising & Media. + 13 Academic credits (Research methodology and final project or thesis. More info...).

Doctor Ph.D. Degree - Marketing & Communication Online
Tuition Fee: Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online: 45 ... 72 Academic credits required for this distance learning degree program. More info...
Composition: Marketing & Communication via distance learning = 54 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising & Media. + 18 Academic credits (Research methodology and final project or thesis. More info...).

Payment plans are available upon request up to 36 monthly installments. More info...

BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...

Marketing & Communication Online

Courses list (each subject accounts for 3 academic credits):

1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
You may study any subject as an independent online continuing education course. More info...

Marketing & Communication
This course examines the concepts and techniques involved in the planning, pricing, promoting, and distribution of goods and services. It provides an analysis of marketing opportunities and threats, researching and selecting target markets, developing and comparing marketing strategies, and consumer marketing versus business-to-business marketing. It deals with the communication process related to marketing problems and the promotional mix. It is specifically applied to the areas of advertising, consumer and trade sales promotion, publicity, public relations and sponsorships, personal selling, and sales management.
Academic Supervisor: Maria Smetanina

Mass Communication
This course examines the historical and contemporary theories of mass media and communication. It addresses the nature, functions, and responsibilities of the mass communication industries in a global environment and emphasizes on media's roles in society. It also explores mass media organizations policies, legal, ethical, and censorship concerns.
Academic Supervisor: Fernando Fernández Sánchez

Media & Communications
This course of media and communications blends mass communication with media platforms and technological breakthroughs to determine the best mode of message delivery. It explores the integration of media communication outlets and the best ways to store and deliver information or data.
Academic Supervisor: Pedro Jose Riba Rueda

Product & Price Management
This course overviews company’s product portfolio management, including the task of product positioning, product development, product price, market development, brand diversification, and alternative strategies associated with the introduction, growth, maturity, and decline stages of the product life cycle. It shows the skills needed to become a successful product manager capable of dealing with all aspects of product and price management.
Academic Supervisor: Isabel del Rio Villar

Sales Force Management
This course examines the strategic role of sales; the sales process and careers in selling; customer relations and sales channel strategies; the design, development, direction, and evaluation of the sales team; sales force organization; and ethical and global dimensions of the sales force management.
Academic Supervisor: Kao Kveng Hong

Customer Relations Management
Companies are often derailed by poor customer support and management. This course explains the relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in any business environment. Managing successful relationships with customers has become a critical organizational competency for acquiring and retaining customers.
Academic Supervisor: Fernando Fernández Sánchez

Promotional Strategies
This course studies the foundations and the processes of developing advertising and promotional strategies, and the important factors used to design successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Academic Supervisor: Isabel del Rio Villar

Positioning Strategies
This course defines competition, analyzes competition’s position, strategies, and tactics; and develop competitive strategies and actions to secure and increase market penetration. It examines positioning, competitive analysis, tactics, and strategies.
Academic Supervisor: Maria Smetanina

Database & Direct Marketing
This course examines the theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers. It explains the logical and physical organization of computer database information systems and their application to direct marketing.
Academic Supervisor: Maria Smetanina

Retailing & Channels of Distribution
This course explains the structure of institutions in the channel of distribution, including retailers, wholesalers, and agent middlemen. It examines the organization and appraisal of middleman functions, including inventory and price policies, trade sales promotion, franchising, and other vertical marketing systems. It also focuses on areas in which retailers, wholesalers, and agent middlemen can maximize profit opportunities.
Academic Supervisor: Thiyagu Nagaraj

Measuring Customer Satisfaction
This course reviews the tools and techniques used for measuring customer satisfaction. It covers how to plan, implement, and get results from a customer service strategy. It reviews methods of collecting data, such as surveys and focus groups, as well as the tools for analyzing and displaying data.
Academic Supervisor: Maria Smetanina

Marketing Planning
This course integrates marketing concepts and challenges within a problem-solving framework. It examines marketing key issues, strategies, plans, and implementation in a competitive environment. It shows how to develop marketing plans and how to use technology and models in the marketing planning process. It illustrates major marketing challenges such as negative word-of-mouth, new product failure, product liability, and deceptive advertising.
Academic Supervisor: Maria Smetanina

Advertising & Public Relations
This course examines the theory and practice of advertising and public relations and their functions within the marketing strategy. It provides a detailed examination of the communicative process, and describes the tools used in effective communication to solve, implement, and evaluate communication problems with the aid of advertising and public relations. It explains the role of advertising and public relations in integrated marketing communications, in consumer behavior, and in media and creative planning.
Academic Supervisor: Isabel del Rio Villar

Advertising Campaigns
This course considers the preparation and presentation of an advertising campaign. It demonstrates how advertising can effectively and creatively contribute to the process of marketing communications. It explains how to develop a full advertising campaign and emphasizes on production methods, costs, research, and media analysis and planning.
Academic Supervisor: Isabel del Rio Villar

Global Marketing
This course analyzes global market opportunities and challenges when developing effective global marketing strategies. Globalization has become a powerful force in business and international trade, so a global marketing strategy has become a major driver for companies with international aspirations. It explores global branding and marketing strategies.
Academic Supervisor: Maria Smetanina

Market Profitability Analysis
This course explores the tools for market profitability analysis. It measures the net profit earned by undertaking business in a particular market. Profitability is the most significant measure to evaluate the success of any business. For a business to be profitable and successful in the long term, shareholders and managers need to identify the right strategic path. Understanding the profitability of significant customers or markets is key for a sustainable and successful future.
Academic Supervisor: Kao Kveng Hong

Strategic Marketing Management
This course explores the marketing strategic process; from marketing analysis and the identification of market targets, to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It considers major issues such as negative word-of-mouth, product failure, consumerism, product liability, and deceptive advertising. This course integrates marketing challenges within a problem-solving strategic framework.
Academic Supervisor: Maria Smetanina

Communication Effectiveness
This course covers research procedures and theories designed to determine the effectiveness of mass communication processes; taking into account clients, media, and agencies. It covers research before and after the communication runs, and evaluates the levels of persuasion achieved. A good research helps design an effective communication to develop brand awareness, image, distinctiveness, encourage buying behavior, and/or reinforce satisfaction.
Academic Supervisor: Fernando Fernández Sánchez

Market Research
This course makes the connection between market research theory and practice: research planning, secondary research, sampling, experimentation, quantitative and qualitative research, questionnaire design, question development, data analysis, segmentation, communication and copy testing, and audience measurement. It provides the necessary data and conclusions for the effective analysis of the opinions, desires and behavior of individuals, masses, or markets.
Academic Supervisor: Maria Smetanina

A distance learning university makes studying & working easy and compatible. More info...

Marketing & Communication Online via distance learning

Recommended Professional References.

Joining the proper association is the best way to become an updated professional.

Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...

AACC - Association des Agences Conseils en Communication
ABEMD - Associação Brasileira de Marketing de Dados
ABRACOM - Associação Brasileira das Agências de Comunicação
ACA - American Communication Association
ADETEM - Association Nationale des Professionnels du Marketing
AEDEMO - Asociación Española de Estudios de Mercado, Marketing y Opinión
AFM - Association Française du Marketing
AICM - Asociación Iberoamericana de Comunicación y Marketing
AIM - Asociación Iberoamericana de Marketing
AIMC - Asociación para la Investigación de Medios de Comunicación
ALM - Asociación Latinoamericana de Marketing
AM - Asociación de Agencias de Medios
AMA - American Marketing Association
AMCP - Association of Marketing and Communication Professionals
AME - Asociación de Marketing de España
AMEC - International Association for the Measurement and Evaluation of Communication
AMM - Association Marocaine du Marketing
AMMC - Association Marocaine du Marketing et de la Communication
AMPRO - Associação de Marketing Promocional
ANEIMO - Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública
APCM - Association des Professionnels de la Communication et du Marketing
ASIBEAM - Asociación Iberoamericana de Economía, Administración y Marketing
BMA - Business Marketing Association
CMA - Communications Marketing Association
DIRCOM - Asociación de Directivos de Comunicación
DMA - Data & Marketing Association
FEDE - Federación de Empresas de Publicidad y Comunicación
FEDMA - Federation of European Data and Marketing
FEDMA - Federation of European Direct and Interactive Marketing
GRMA - Global Retail Marketing Association
IAMCR - International Association for Media and Communication Research
ICA - International Communication Association
MAA - Marketing Agencies Association
MARKCOM - Association des Agences en Marketing et Communication
MKT - Asociación de Marketing de España
MS - Marketing Society
SMPS - Society for Marketing Professional Services
UDECAM - Union des Entreprises de Conseil et Achats Médias
UFMD - Union Française du Marketing Direct & Digital
WFANET - World Federation of Advertisers
More info...

Study via Distance Learning from anywhere in the world and at any time in the year. More info...

Admission requirements - Marketing & Communication

Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.

For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format. More info...

Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission. More info...

Click to Download... Application for Admission

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METHOD OF INSTRUCTION: Distance Learning Higher Education

This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...

Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...

Duration - Marketing & Communication Online via distance learning

For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies. More info...

All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.

Recognition - Marketing & Communication Online via distance learning

Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.

Faculty of Business & Media via distance learning

Marketing & Communication Online

Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.