Distance degree programs for Adults & Professionals.
Mass Communication Management Online - Bachelor's, Master's, Doctor Ph.D. Degree.
Faculty of Business & Media via distance learning
Mass Communication Management via distance learning
This program is designed for all people working in the communication management and planning sectors including advertising and public relation managers. The program helps to plan, implement, and manage an effective and a successful communication program; one that convey messages, create images, make a product famous in the marketplace, generate leads, build sales, motivate distributors, and/or achieve other goals.
Academic Supervisor : Fernando Fernández Sánchez
More information about this academic supervisor at Bircham University Human Network. More info...
Mass Communication Management Online via distance learning
Specialist, Bachelor's, Master's, Doctor - Mass Communication Management.
This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. For example: Audiovisual Communication - Film Direction & Production - Journalism - Media & Communications - Organizational Communication - Social Media Management .
Specialist - Expert Diploma - Mass Communication Management Online
Tuition Fee: 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online: 15 ... 21 Academic credits required for this distance learning degree program. More info...
Composition: Mass Communication Management via distance learning = 39 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from the specialization module.
Bachelor's Degree - Mass Communication Management Online
Tuition Fee: Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
Bachelor's Degree Online: 130 Academic credits required for this distance learning degree program. More info...
Composition: Mass Communication Management via distance learning = 39 Academic credits + 40 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Journalism.
Master's Degree - Mass Communication Management Online
Tuition Fee: Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
Master's Degree Online: 36 ... 54 Academic credits required for this distance learning degree program. More info...
Composition: Mass Communication Management via distance learning = 39 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Journalism. + 13 Academic credits (Research methodology and final project or thesis. More info...).
Doctor Ph.D. Degree - Mass Communication Management Online
Tuition Fee: Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online: 45 ... 72 Academic credits required for this distance learning degree program. More info...
Composition: Mass Communication Management via distance learning = 39 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Journalism. + 18 Academic credits (Research methodology and final project or thesis. More info...).
Payment plans are available upon request up to 36 monthly installments. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Mass Communication Management Online
Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
You may study any subject as an independent online continuing education course. More info...
Media Influence
This course describes and evaluates various strategies that attempt to explain individuals' and groups' reaction to media. It explores the theories of media influence and public attitude change. It explains what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.
Academic Supervisor: Pedro Jose Riba Rueda
Mass Communication
This course examines the historical and contemporary theories of mass media and communication. It addresses the nature, functions, and responsibilities of the mass communication industries in a global environment and emphasizes on media's roles in society. It also explores mass media organizations policies, legal, ethical, and censorship concerns.
Academic Supervisor: Fernando Fernández Sánchez
Media & Communications
This course of media and communications blends mass communication with media platforms and technological breakthroughs to determine the best mode of message delivery. It explores the integration of media communication outlets and the best ways to store and deliver information or data.
Academic Supervisor: Pedro Jose Riba Rueda
Broadcasting
This course discusses the role and effects of broadcasting, in other terms the radio and the television industry. It emphasizes topics such as historical development, media regulations, terminology, and programming. It reviews modern communication technologies, including interactive TV, digital media, Internet, and other computer-based broadcasting technologies.
Academic Supervisor: Pedro Jose Riba Rueda
Promotional Strategies
This course studies the foundations and the processes of developing advertising and promotional strategies, and the important factors used to design successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Academic Supervisor: Isabel del Rio Villar
Positioning Strategies
This course defines competition, analyzes competition’s position, strategies, and tactics; and develop competitive strategies and actions to secure and increase market penetration. It examines positioning, competitive analysis, tactics, and strategies.
Academic Supervisor: Maria Smetanina
Broadcast Management
This course addresses the contemporary management issues affecting the broadcasting industry, government regulations, labor, consumer influences, and the internal and external forces on news, entertainment, and advertising. It also examines various sales and advertising strategies.
Academic Supervisor: Pedro Jose Riba Rueda
Multimedia Communications
This course provides an appreciation for using the Web and other multimedia for effective communication. It examines both the technology and the principles underlying the use of multimedia resources to enhance the communication process. It explains the business use and development procedures involved in incorporating multimedia into communications.
Academic Supervisor: Pedro Jose Riba Rueda
Public Relations Campaigns
This course shows how to use the techniques of public relations to create comprehensive campaigns for actual clients based on the analysis of current and historical case studies. It investigates the trends of the most effective public relations practice, with an emphasis on key issues facing the profession. It describes public relations tools and activities utilized to gain public interest and support.
Academic Supervisor: Fernando Fernández Sánchez
Audiovisual Communication
This course addresses ongoing changes in audiovisual communications and new developments in mass communications theory. It explores the key elements of audiovisual messages creation and production with current examples from broadcasting, television, film, Internet, and multimedia.
Academic Supervisor: Pedro Jose Riba Rueda
Strategic Marketing Management
This course explores the marketing strategic process; from marketing analysis and the identification of market targets, to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It considers major issues such as negative word-of-mouth, product failure, consumerism, product liability, and deceptive advertising. This course integrates marketing challenges within a problem-solving strategic framework.
Academic Supervisor: Maria Smetanina
Advertising Media Management
This course reviews a full media plan, including the execution and control of effective advertising media programs. It analyzes the characteristics of media and audience and their evaluation, sources of analytical media data, media planning techniques, as well as buying and selling process.
Academic Supervisor: Isabel del Rio Villar
Communication Effectiveness
This course covers research procedures and theories designed to determine the effectiveness of mass communication processes; taking into account clients, media, and agencies. It covers research before and after the communication runs, and evaluates the levels of persuasion achieved. A good research helps design an effective communication to develop brand awareness, image, distinctiveness, encourage buying behavior, and/or reinforce satisfaction.
Academic Supervisor: Fernando Fernández Sánchez
A distance learning university makes studying & working easy and compatible. More info...
Mass Communication Management Online via distance learning
Recommended Professional References.
Joining the proper association is the best way to become an updated professional.
Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...
AACC - Association des Agences Conseils en Communication
ABRACOM - Associação Brasileira das Agências de Comunicação
ACA - American Communication Association
ADC - Association des Directeurs de Communication
ADECEC - Asociación de Empresas Consultoras en Relaciones Públicas y Comunicación
AEIC - Asociación Española de Investigación de la Comunicación
AEJMC - Association for Education in Journalism and Mass Communication
AIMC - Asociación para la Investigación de Medios de Comunicación
AISOC - Asociación Iberoamericana de Investigación en Sociología de las Organizaciones y Comunicación
ALAIC - Asociación Latinoamericana de Investigadores de la Comunicación
AMCP - Association of Marketing and Communication Professionals
AMEC - International Association for the Measurement and Evaluation of Communication
ANEIMO - Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública
ASICOM - Asociación Iberoamericana de la Comunicación
ASJMC - Association of Schools of Journalism and Mass Communication
AWC - Association for Women in Communications
CLE - Communications Leadership Exchange
COMMINIT - Communication Initiative Network
DIRCOM - Asociación de Directivos de Comunicación
FCS - Federation of Communication Services
FEDE - Federación de Empresas de Publicidad y Comunicación
FFCTIC - Fédération Française des Consultants en Technologies de l’Information et de la Communication
GAPRCM - Global Alliance for Public Relations & Communication Management
IAMCR - International Association for Media and Communication Research
ICA - International Communication Association
ICCO - International Communications Consultancy Organisation
INTERCOM - Sociedade Brasileira de Estudos Interdisciplinares da Comunicação
LACP - League of American Communications Professionals
NCA - National Communication Association
PRCA - Public Relations & Communications Association
More info...
Study via Distance Learning from anywhere in the world and at any time in the year. More info...
Admission requirements - Mass Communication Management
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format. More info...
Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission. More info...
Click to Download... Application for Admission
BIU OFFICES - Distance Learning University - Contact ...
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METHOD OF INSTRUCTION: Distance Learning Higher Education
This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...
Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...
Duration - Mass Communication Management Online via distance learning
For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies. More info...
All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.
Recognition - Mass Communication Management Online via distance learning
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Faculty of Business & Media via distance learning
Mass Communication Management Online
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
