Distance degree programs for Adults & Professionals.
Trade Marketing Online - Bachelor's, Master's, Doctor Ph.D. Degree.
Faculty of Business & Media via distance learning
Trade Marketing via distance learning
This program in trade marketing explores how to increase the demand at wholesaler, retailer, or distributor level rather than at the consumer level. It focuses on the marketing of products through the distribution chain and at the point of sale or the store, with emphasis on sales strategies, such as distribution, display, promotion and price. It works on creating a demand for the products across the channel and before it reaches the consumer. It also integrates product, price and brand management strategies to sustain the need at the consumer end.
Academic Supervisor : Maria Smetanina
More information about this academic supervisor at Bircham University Human Network. More info...
Trade Marketing Online via distance learning
Specialist, Bachelor's, Master's, Doctor - Trade Marketing.
This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. For example: Advertising & Media - Advertising Creativity - CSR Corporate Social Responsibility - Digital Marketing - Digital Media - Influencer Marketing - Institutional Relations - Marketing & Communication - Mass Communication Management - Public Relations - Sales & Product Management - Social Community Management - Social Media Management - Special Events Management .
Specialist - Expert Diploma - Trade Marketing Online
Tuition Fee: 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online: 15 ... 21 Academic credits required for this distance learning degree program. More info...
Composition: Trade Marketing via distance learning = 27 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from the specialization module.
Bachelor's Degree - Trade Marketing Online
Tuition Fee: Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
Bachelor's Degree Online: 130 Academic credits required for this distance learning degree program. More info...
Composition: Trade Marketing via distance learning = 27 Academic credits + 40 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Sales & Product Management.
Master's Degree - Trade Marketing Online
Tuition Fee: Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
Master's Degree Online: 36 ... 54 Academic credits required for this distance learning degree program. More info...
Composition: Trade Marketing via distance learning = 27 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Sales & Product Management. + 13 Academic credits (Research methodology and final project or thesis. More info...).
Doctor Ph.D. Degree - Trade Marketing Online
Tuition Fee: Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online: 45 ... 72 Academic credits required for this distance learning degree program. More info...
Composition: Trade Marketing via distance learning = 27 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Sales & Product Management. + 18 Academic credits (Research methodology and final project or thesis. More info...).
Payment plans are available upon request up to 36 monthly installments. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Trade Marketing Online
Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
You may study any subject as an independent online continuing education course. More info...
Product & Price Management
This course overviews company’s product portfolio management, including the task of product positioning, product development, product price, market development, brand diversification, and alternative strategies associated with the introduction, growth, maturity, and decline stages of the product life cycle. It shows the skills needed to become a successful product manager capable of dealing with all aspects of product and price management.
Academic Supervisor: Isabel del Rio Villar
International Distribution
This course explains foreign freight forwarding, international transportation, warehousing, and the international channels of distributions, including retailers, wholesalers, and agent middlemen. It includes an analysis of the procedures and documentation related to international distribution.
Academic Supervisor: Thiyagu Nagaraj
Promotional Strategies
This course studies the foundations and the processes of developing advertising and promotional strategies, and the important factors used to design successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Academic Supervisor: Isabel del Rio Villar
Retailing & Channels of Distribution
This course explains the structure of institutions in the channel of distribution, including retailers, wholesalers, and agent middlemen. It examines the organization and appraisal of middleman functions, including inventory and price policies, trade sales promotion, franchising, and other vertical marketing systems. It also focuses on areas in which retailers, wholesalers, and agent middlemen can maximize profit opportunities.
Academic Supervisor: Thiyagu Nagaraj
Measuring Customer Satisfaction
This course reviews the tools and techniques used for measuring customer satisfaction. It covers how to plan, implement, and get results from a customer service strategy. It reviews methods of collecting data, such as surveys and focus groups, as well as the tools for analyzing and displaying data.
Academic Supervisor: Maria Smetanina
Merchandising
This course of merchandising explores the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising techniques and tools to influence customer intent and reach their sales goals. Merchandising is everything you do to promote and sell products once the potential customer is in the store, physical or online.
Academic Supervisor: Fernando Fernández Sánchez
Sales & Product Management
This course analyzes sales and commercial strategies. It focuses on the key issues involved in a successful sales strategy and methods to build customer loyalty. It updates on the latest negotiation skills for sales managers. It also deals with all aspects influencing the sale of products and services including their price, design, manufacture, distribution, and final sale.
Academic Supervisor: Kao Kveng Hong
Trade Marketing
This course in trade marketing studies how to increase demand with supply chain partners such as wholesalers, retailers, or at the distributor level, rather than just at the customer level. It is also called B2B marketing or business-to-business marketing. All the promotional activities are aimed at increasing the demand of the product among the various supply chain partners. Trade marketing plays an effective part in sustainable brand development.
Academic Supervisor: Maria Smetanina
Market Profitability Analysis
This course explores the tools for market profitability analysis. It measures the net profit earned by undertaking business in a particular market. Profitability is the most significant measure to evaluate the success of any business. For a business to be profitable and successful in the long term, shareholders and managers need to identify the right strategic path. Understanding the profitability of significant customers or markets is key for a sustainable and successful future.
Academic Supervisor: Kao Kveng Hong
A distance learning university makes studying & working easy and compatible. More info...
Trade Marketing Online via distance learning
Recommended Professional References.
Joining the proper association is the best way to become an updated professional.
Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...
ADETEM - Association Nationale des Professionnels du Marketing
AFM - Association Française du Marketing
AIM - Asociación Iberoamericana de Marketing
ALM - Asociación Latinoamericana de Marketing
AMA - American Marketing Association
AME - Asociación de Marketing de España
AMM - Association Marocaine du Marketing
AMPRO - Associação de Marketing Promocional
BMA - Business Marketing Association
GRMA - Global Retail Marketing Association
MAA - Marketing Agencies Association
MKT - Asociación de Marketing de España
MS - Marketing Society
NRF - National Retail Federation
RMS - Retail Marketing Society
TMA - Trade Marketing Association
More info...
Study via Distance Learning from anywhere in the world and at any time in the year. More info...
Admission requirements - Trade Marketing
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format. More info...
Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission. More info...
Click to Download... Application for Admission
BIU OFFICES - Distance Learning University - Contact ...
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METHOD OF INSTRUCTION: Distance Learning Higher Education
This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...
Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...
Duration - Trade Marketing Online via distance learning
For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies. More info...
All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.
Recognition - Trade Marketing Online via distance learning
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Faculty of Business & Media via distance learning
Trade Marketing Online
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
