Distance degree programs for Adults & Professionals.
Influencer Marketing Online - Bachelor's, Master's, Doctor Ph.D. Degree.
Faculty of Business & Media via distance learning
Influencer Marketing via distance learning
This program of influencer marketing studies a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencer endorsement may be framed as testimonial advertising. Influencers play the role of a potential buyer, or may be involved as third parties who add opinion and value to goods or services, such as journalists, academics, industry analysts, and professional advisers. Although influence is often equated with advocacy, it may also be negative.
Academic Supervisor : Maria Smetanina
More information about this academic supervisor at Bircham University Human Network. More info...
Influencer Marketing Online via distance learning
Specialist, Bachelor's, Master's, Doctor - Influencer Marketing.
This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. For example: Advertising & Media - Advertising Creativity - CSR Corporate Social Responsibility - Digital Marketing - Institutional Relations - Marketing & Communication - Mass Communication Management - Public Relations - Sales & Product Management - Social Community Management - Social Media Management - Special Events Management .
Specialist - Expert Diploma - Influencer Marketing Online
Tuition Fee: 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online: 15 ... 21 Academic credits required for this distance learning degree program. More info...
Composition: Influencer Marketing via distance learning = Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from the specialization module.
Bachelor's Degree - Influencer Marketing Online
Tuition Fee: Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
Bachelor's Degree Online: 130 Academic credits required for this distance learning degree program. More info...
Composition: Influencer Marketing via distance learning = Academic credits + 40 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Social Community Management.
Master's Degree - Influencer Marketing Online
Tuition Fee: Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
Master's Degree Online: 36 ... 54 Academic credits required for this distance learning degree program. More info...
Composition: Influencer Marketing via distance learning = Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Social Community Management. + 13 Academic credits (Research methodology and final project or thesis. More info...).
Doctor Ph.D. Degree - Influencer Marketing Online
Tuition Fee: Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online: 45 ... 72 Academic credits required for this distance learning degree program. More info...
Composition: Influencer Marketing via distance learning = Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Social Community Management. + 18 Academic credits (Research methodology and final project or thesis. More info...).
Payment plans are available upon request up to 36 monthly installments. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Influencer Marketing Online
Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
You may study any subject as an independent online continuing education course. More info...
Media Influence
This course describes and evaluates various strategies that attempt to explain individuals' and groups' reaction to media. It explores the theories of media influence and public attitude change. It explains what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.
Academic Supervisor: Pedro Jose Riba Rueda
Interpersonal Communication
This course deals with the spontaneous human interaction in face-to-face situations. It gives special attention to perception, language, and attitudes in small groups; leadership and participation in groups, committees, conferences, and public discussions; and logical and psychological aspects of group processes. It analyzes how to improve communication climates and manage interpersonal conflicts.
Academic Supervisor: Fernando Fernández Sánchez
Public Speaking
This course teaches public speaking abilities and speech strategies. It provides an understanding of rhetorical theory and its application in a variety of speech situations. It addresses speech preparation and delivery, audience analysis, listening skills, critiquing, and speaker anxiety.
Academic Supervisor: Fernando Fernández Sánchez
Public Relations
This course explores the theory and practice of public relations within the realm of marketing and integrated communication strategies. It carefully examines communicative processes while stressing on the role of effective communication in solving, implementing, and evaluating communication problems with the aid of public relations.
Academic Supervisor: Fernando Fernández Sánchez
Measuring Customer Satisfaction
This course reviews the tools and techniques used for measuring customer satisfaction. It covers how to plan, implement, and get results from a customer service strategy. It reviews methods of collecting data, such as surveys and focus groups, as well as the tools for analyzing and displaying data.
Academic Supervisor: Maria Smetanina
Social Community Management
This course of social community management focuses on developing, maintaining and nurturing great customer relationships through social media. Social community management is all about engagement, about customer service, responding to complaints and engaging with the brand’s online community. The social community manager’s main role is to increase goodwill towards the brand, build its reputation and establish trust & authority within the online community.
Academic Supervisor: Maria Smetanina
Fake News
This course of fake news examines the untrue information presented as news. Fake news are those stories that are fabricated, with no (sometimes partial or decontextualized) verifiable facts, sources or quotes. Fake news nurture a larger ecosystem of disinformation. They may have the aim of damaging the reputation of a person or entity, create propaganda to mislead the reader, or may be designed as “clickbait” written for economic incentives. The prevalence of fake news has proliferated via social media, because they are so easily and quickly shared online.
Academic Supervisor: Pedro Jose Riba Rueda
Search Engine Marketing
This course of search engine marketing (SEM) explores internet marketing tools for the promotion of websites by increasing their visibility in search engine results pages. It considers paid advertising options such as pay per click (PPC), search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages, and other options to promote web content on internet search engines.
Academic Supervisor: Kao Kveng Hong
Content Marketing
This course of content marketing explores a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues, so they become thankful and loyal to the brand.
Academic Supervisor: Fernando Fernández Sánchez
Social Psychology
This course discusses the theoretical aspects as well as the current research in social psychology in order to improve people’s understanding of themselves, others, and their surrounding society. It includes topics such as social influence, attitude change, and persuasion, stereotyping and prejudice, social recognition, social interaction and group processes, liking, loving, interpersonal attraction, altruism and aggression, and daily human judgment.
Academic Supervisor: Djaber Nacer Eddine
Social Media Management
This course of social media management focuses on the process of managing the company or brand online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing the content posted. In addition, social media management includes engaging and interacting with social media users. A social media manager is responsible for being the brand on social media, and for its online growth and success.
Academic Supervisor: Fernando Fernández Sánchez
Influencer Marketing
This course of influencer marketing discusses social media influence focusing on social persuasion and prescription. Influence is less about arguing for a point of view or product than about loose interactions between parties in a community (often with the aim of encouraging purchasing or behavior). Although influence is often equated with advocacy, it may also be negative.
Academic Supervisor: Maria Smetanina
Communication Effectiveness
This course covers research procedures and theories designed to determine the effectiveness of mass communication processes; taking into account clients, media, and agencies. It covers research before and after the communication runs, and evaluates the levels of persuasion achieved. A good research helps design an effective communication to develop brand awareness, image, distinctiveness, encourage buying behavior, and/or reinforce satisfaction.
Academic Supervisor: Fernando Fernández Sánchez
A distance learning university makes studying & working easy and compatible. More info...
Influencer Marketing Online via distance learning
Recommended Professional References.
Joining the proper association is the best way to become an updated professional.
Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...
ABP - Associação Brasileira de Propaganda
ADIGITAL - Asociación Española de la Economía Digital
ANMP - Association of Network Marketing Professionals
APP - Associação dos Profissionais de Propaganda
DMC - Digital Marketing Community
IMA - Influencer Marketing Association
IMH - Influencer Marketing Hub
WOMMA - Word of Mouth Marketing Association
More info...
Study via Distance Learning from anywhere in the world and at any time in the year. More info...
Admission requirements - Influencer Marketing
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format. More info...
Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission. More info...
Click to Download... Application for Admission
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METHOD OF INSTRUCTION: Distance Learning Higher Education
This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...
Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...
Duration - Influencer Marketing Online via distance learning
For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies. More info...
All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.
Recognition - Influencer Marketing Online via distance learning
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Faculty of Business & Media via distance learning
Influencer Marketing Online
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
